Author: John Lamberti

How to Win at Direct-to-Consumer

As the world of business continues to evolve, so too must the way companies operate in order to remain competitive. Direct-to-consumer Strategies have become increasingly popular over the past few years as a way to cut out the middleman and build direct relationships with customers. With the year 2023 on the horizon, businesses need to […]

Social Media Trends for 2020

1. TikTok TikTok does away with many of the assumptions other social platforms have been built upon, and which they are in the process of discarding anyway. It questions the primacy of individual connections and friend networks. It unapologetically embraces central control rather than pretending it doesn’t have it. How Can TikTok Fit Into Your […]